Subway Series introduced a whole new line of sandwiches and a simplified ordering process, brand new to the customer. We We developed the outdoor signage & in-store POP featuring the launch of their new National Menus, organic & paid social, Subway.com, eCRM, franchisee tutorial videos, packaging, and more to bridge the new brand direction within the restaurant.
For the first time ever, Subway restaurants will be freshly slicing their deli meats in-store and to push this campaign the team created a visually compelling story to guide the customer through the order process and directing them how to get that delicious sandwich in their hands.
Walden’s brand is real, and raw. It’s unretouched and captures the beauty of a small company supporting a local food system. Walden relies on a sense of community from it’s members to drive it’s marketing direction.
Walden needed a social channel that reflected their brand and point of view. Incorporating in-house content, stories+highlights, UCG, frequent updates and interaction with members, the channel grew to over 10.9K in less than a year (starting at only around 1,200).
Art director for new product launch, Keurig® KOLD™, which delivered single serve sodas, teas, and seltzers. Created and concepted beverage brands, traditional marketing pieces, digital launch collateral, and art directed photography and video.
Never enough web banners. Campaigns to gain new Keurig.com visitors. A/B testing and market targeting to reach specific types of coffee users.
Rebrand of Keurig.com to reflect change in master brand direction. Typography, photography direction, copy style, and application of new coffeehouse direction applied to all campaigns, sites, and products on keurig.com. Development of premium content on PDP pages utilizing video, interactivity, and product highlight copy.
WCAG compliant and accessibly designed
Meals for Kids is a citywide partnership working to end childhood in Nashua, NH. Developed the branding and identity for this non-profit alongside all print, digital collateral, website, and social media outlets.
Art direction and execution of the marketing for both in-store and web assets for multi-channel campaign launches, trade shows, and marketing for 35+ airport stores
Prohibition spurned the largest growth in alcoholic beverages and consumption (sorry not sorry government). Beverage brands that embodied both the glitz and glamour of the roaring 20's, but also the dirty back alley side as well.
Digital collateral of the brand new K-Mini Plus™ brewer launch. Included premium content on PDP and landing page, acquisition campaign with targeting banners and email campaign, and site placements.
It’s time to donut! Engage audiences in The Original Donut Shop® by driving to digital launch through media placement. Concept, direction, and execution of digital launch. Super fun, playful, and engaging.
Created the digital campaign for Laughing Man®'s Make Every Cup Count campaign that kicked off at SXSW 2018.
Collateral for UMass Amherst acquisition campaigns
Refreshed the visual brand for this iconic chocolate business situated in New Hampshire. Brand guidelines, mobile optimized email, and new photography style.
Partnered with 828 Movement to create a logo that was a strong visual representation of their brand and mission.
Conceptual project for a barber shop geared towards big, beautiful beards.
High end travel goods for the high end traveler. New concept store opened by parent company Brookstone, it offers a brand for travelers who care about quality and design in the mundane of objects. Say stylish phone charger?
what do people do when they pop open a pint? catch up. talk. chat. tell stories. or better, tales and legends. Storytelling is one of the oldest forms of communication we have, and what better than to pair it up with beer, the oldest alcoholic drink out there. Modern updates to these historic classics, pop one open and believe.
Concept and branding work for campaigns to be launched on striderite.com and retail store fronts. Digging into the imagination of kids (and their shoes).
