Concept from the liquor soaked ground up on this beverage brand for Keurig KOLD. Inspired by the roaring 20’s and the prohibition times, I lead the team through multiple iterations of ideas, directions, logo designs - all of it.
Led design direction on package development, social media assets, and product launch assets for site and partner sites.
Plus, we got to be on set with an authentic 20’s car and flapper’s hairband feather, pretty rad.