For the first time ever, Subway restaurants would be freshly slicing their deli meats in-store.

I helped lead the team responsible for launching this campaign from concept to execution. Heavy on in-restaurant experience, we brainstormed until cold cuts danced in our dreams (meatmares?).

Doing photoshoots via zoom, approving assets from a large design team, and partnering with the team’s CD, this campaign was one of the biggest in asset size the restaurants had executed. Flawlessly I will add.