Reasons to go Chewy

Chewy’s RTB videos were becoming stale. With a new art style and approach, I wanted to make them fun, quirky, and Chewy. These changes led to a 41.32% year-over-year increase in searches for "chewy pharmacy," due to this video, which saw a 91% increase singularly.
CD: Josh Reese // ACD: Molly Monchgesang // Copy: Gari Cruze // Director: Dylan Coleman // Chewy Studios

Pet personalities + RTB’s

Summer 2025’s RTB videos embrassed the unique personalities our pets have. Quirky, funny, and still hitting hard on core RTB messaging, topics like fast delivery and quality meds were made fun to watch. These videos created a positive increase in the search results for Chewy Pharmacy.
CD: Josh Reese // ACD: Molly Monchgesang // Copy: Gari Cruze // Director: Dylan Coleman // Chewy Studios

Flea and tick season is the Superbowl of Chewy Healthcare

Flea and tick med season is the equivalent of the SuperBowl for Chewy Healthcare. Directing these fall spots during a triple digit heat wave in Florida, my team and I were able to create fall Chewy magic. The pin “bugs” were a design element carried throughout the year as a symbol to help the consumer recognize flea and tick med season.
CD: Josh Reese // ACD: Molly Monchgesang // Copy: Gari Cruze // Director: Dylan Coleman // Chewy Studios

Pet’s don’t shop, but they still get holiday stress

CD: Evan Wiggell // ACD: Molly Monchgesang // Copy: Gari Cruze // Chewy Studios

go ahead, ask the weird question

Concepted this fun and quirky new direction for Connect with a Vet that posed the questions how weird is your pet? Are they doing something normal or is it “weird-weird”?

CD: Josh Reese // ACD: Molly Monchgesang // Copy: John Lemelman // Chewy Studios

a dog is gonna dog.

Creative lead on the repositioning of Careplus, Chewy’s insurance plan. Lots of CRM, lots of paid social, and a video with a dog chewing a sock.

CD: Josh Reese // ACD: Molly Monchgesang // Copy: Gari Cruze // Chewy Studios

Chewy campaign work

Smattering of seasonal campaign work. Social, site, email. Concept and layouts by moi.