Stride Rite needed some refreshing with it’s approach to it’s spring line of kids shoes but owned and licensed.

Approaching spring with fun and quirky copy headlines in combo with on-brand photography style, the refresh made the in-store and digital store more fun.

For the licensed brands the direction leaned into kids and their When they put on their shoes they become their beloved princess or superhero idol. I mean, who doesn’t want to think that a good pair of shoes can’t change your world?

CD: Molly Monchgesang // Copy: Shoshanna Kelly